Fifty years ago, knowledge was power. If you knew stuff, you had things that other people needed to search and claw and journey for. Today, we simply Google it.

The point needs no more emphasis than that, in the age of the internet, knowledge is now a commodity. Each day, all across the globe, thousands of humans are given internet access for the first time, and things are only speeding up. When everyone is given an infinite amount of information at the tips of their thumbs, knowing things no longer gets you ahead.

So who then?
Who in today's world has the competitive edge?

As the world moves closer and closer to everyone having access to the same information, it is those who use that information most effectively who will shape and lead us into the future.

This is why creativity is so vital in our world today. At it's core, creativity is the ability to make something out of what's been put in front of you. So when an ocean of knowledge is at our fingertips, it is the creatives who rule the day.

When knowledge becomes a commodity, the power belongs to the creatives.