The hard work of building your audience…
The importance of a platform to creatives in today’s social, connection world is undeniable. In essence, every artist, business owner, and professional thinker has two jobs. Job one is to create remarkable content. Job two is to grow your platform so that remarkable content becomes visible. This is extremely scary for the majority of people who want to create for a living because it sounds like a lot of work. It sounds like a lot of work because it is a lot of work. There is no avoiding the need for good old fashion hustle.
What’s important to remember though, is that every great thinker, every famous artist, every world-shaking influencer who came before you, they all started with one.
Genesis begins with four words, “In the beginning, God…” The book goes on to tell us that the earth was formless and void in the beginning. In the beginning, there was nothing, except for God. He started with one, or three in one if you want to get technical. It was only through the hard work of creating and relating to His creation that God was able to establish a universe for Himself to rule over.
Gary Vaynerchuk is one of the premier thinkers in social media marketing today. He has over one million Twitter followers, is a media consultant for fortune 500 companies, and has written three best-selling books. What most of us don’t think about though, is that Gary did not start with one million followers. He started from one, and through hard work, authenticity, and creating great art, Gary, and many other entre-creators like him, have built themselves sizeable platforms of influence.
Building up a Facebook audience or a dedicated tribe of followers can seem like a tall order. But just like creating a diverse body of work, a platform isn’t built overnight. Everybody starts with one. From there, it is those who are willing to engage, hustle, and do the work that will see their numbers and their influence rise.
What’s important to remember though, is that every great thinker, every famous artist, every world-shaking influencer who came before you, they all started with one.
Genesis begins with four words, “In the beginning, God…” The book goes on to tell us that the earth was formless and void in the beginning. In the beginning, there was nothing, except for God. He started with one, or three in one if you want to get technical. It was only through the hard work of creating and relating to His creation that God was able to establish a universe for Himself to rule over.
Gary Vaynerchuk is one of the premier thinkers in social media marketing today. He has over one million Twitter followers, is a media consultant for fortune 500 companies, and has written three best-selling books. What most of us don’t think about though, is that Gary did not start with one million followers. He started from one, and through hard work, authenticity, and creating great art, Gary, and many other entre-creators like him, have built themselves sizeable platforms of influence.
Building up a Facebook audience or a dedicated tribe of followers can seem like a tall order. But just like creating a diverse body of work, a platform isn’t built overnight. Everybody starts with one. From there, it is those who are willing to engage, hustle, and do the work that will see their numbers and their influence rise.
