Back in February, I did a blog post about how there are essentially two different types of creativity. There is helpful, what I call "vital creativity" and then there is unhelpful, which can be called ego offspring, fluff, or lying. As someone who wants to make an impact with the creative work they do, it's important to be able to differentiate between the two.

The defining characteristic of vital creativity is that it brings value to your audience. The value you bring can take on many different forms. It could be a service, a product, information, inspiration, the list goes on and on. Regardless of the type of value you bring, it must be helpful to your specific niche audience.

If what you're creating does not bring value to those who follow you, then it's not vitally creative. If you can figure out how to bring that value though, then you’ll be one step closer to making the impact you desire.