That’s “quality of story, or message, over quality of video.”
It is not the quality of a video that makes it go viral. Otherwise, every motion picture with a 200 million dollar budget would make all it’s money back, and there would be no such thing as a viral home video. Virality and reach have very little to do with quality of video, they has everything to do with the quality and depth of the message being spread.
Too many of us are spending all of our time “polishing”
Making sure every sentence, every edit, every picture is perfect
Too many artists are spending too much time polishing, and not enough time shipping, and sharing
Too many artists have a beautiful packaging, but not very much substance inside
Polishing is just fine, but not at the expense of the message.
Tell a great story, and people will soon gather to listen
It is not the quality of a video that makes it go viral. Otherwise, every motion picture with a 200 million dollar budget would make all it’s money back, and there would be no such thing as a viral home video. Virality and reach have very little to do with quality of video, they has everything to do with the quality and depth of the message being spread.
Too many of us are spending all of our time “polishing”
Making sure every sentence, every edit, every picture is perfect
Too many artists are spending too much time polishing, and not enough time shipping, and sharing
Too many artists have a beautiful packaging, but not very much substance inside
Polishing is just fine, but not at the expense of the message.
Tell a great story, and people will soon gather to listen
