The second reason is a bit more selfish. I blog for myself. Now before you excommunicate me from you online world, allow me to explain.
The beautiful thing about a blog, or any public platform with a permission based audience, is that it serves as a fantastic tool for developing and deepening our thinking. It forces us to take the muddled thoughts in our head and clarify them into sentences that make sense for a third party to read. This is what it means to “find your voice”, and you can’t find your voice until you start using it. A blog, or a YouTube channel, or a newsletter is the perfect excuse to start talking, and to find people who will listen.
This is why Seth Godin believes that everyone should have a blog (of some sort). And I agree. This is also why I write every day. Obviously, I want to become a better writer and publish more books. But even if I didn’t care about a career as an author, I would still keep a blog. For most people, writing is not about becoming a better writer as much as it is about becoming a better thinker, and that is an area where we all could use some growth.